01
Excavate
Name the life you refuse to drift into, the one you are practicing toward, and the identity that has to lead.
Daily identity ritual
Anchor is a practice for becoming who you said you would be.
Three quiet minutes each morning. Your words, your stakes, and one action that makes identity visible.
Free to use. Launching 2026.
Anchor07:12
What is at stake today?
Reflection
Begin the promise before the day starts negotiating.
Morning2 min
Today's anchor action
Action
Ship one rough draft before checking inbox.
The problem
Most self-improvement tools ask you to force better behavior from the same self-concept.
Anchor starts one layer deeper: the identity you rehearse, the evidence you collect, and the small proof you create each day.
How Anchor works
A spare ritual with just enough structure to make the day accountable.
Anchor is designed to be repeated before the day becomes noisy. It moves from honest reflection to one deliberate action, then closes the loop with review.
02
Practise
Return each morning to your own words, then choose one anchor action that proves the identity in public.
03
Iterate
Close the day, review the week, and treat missed days as evidence to learn from instead of guilt to carry.
The science
Identity-based change, translated into daily evidence.
The practice keeps motivation close to behavior: remember what matters, choose the next proof, and let repeated evidence do the persuading.
Anchor draws from identity-based behaviour change, ACT-style values work, and self-determination theory. The point is not to feel inspired for a moment. It is to collect proof that the new identity can be trusted.
Not another habit tracker
Less noise. More honest evidence.
Most habit products reward attention to the app. Anchor rewards attention to the person you are practicing becoming.
Pre-written motivation
Language you wrote, not lines you borrowed
The first setup asks you to write the stakes in your own phrasing, so the ritual sounds like memory instead of advice.
Streak pressure
Reviews that turn friction into data
Missed days are treated as signal. Anchor asks what got in the way, then adjusts the next action down to a size you can actually keep.
Passive reflection
One concrete daily action
Every morning ends with a visible act, small enough to do today and specific enough to prove the identity is not abstract.
Feature-heavy habit apps
A focused ritual that stays quiet
No badge economy, social feed, or dashboard to maintain. The product stays narrow so the practice remains the main event.
What is inside
Every feature earns its place in the ritual.
The feature set is intentionally narrow: enough support to sustain the habit, without turning the practice into another screen to manage.
Guided anti-vision, vision, and identity prompts
The setup sequence helps you name what you are moving away from, what you are moving toward, and the identity that has to become normal.
Morning ritual built around stakes, identity, and action
Each morning compresses the practice into a few deliberate prompts, ending with one action that can be completed in the real day ahead.
Pattern interrupts for the moments autopilot takes over
Short reminders bring the identity back into view before a default behavior becomes automatic, without turning the product into noise.
Evening check-ins, weekly reviews, and monthly projects
Reflection happens at different distances: one word for the day, a weekly adjustment, and a larger project when the pattern is clear.
Full history, insights, custom prompts, and export on premium
Premium gives committed users a longer record of the practice, sharper personalization, and a way to take their data with them.
Pricing
Start free. Pay only when the practice has become worth keeping.
The core loop is free because the product has to earn trust before it asks for money. Premium is for depth, history, and long-term personalization.
Free
Core ritual
Morning practice, evening check-in, weekly reviews, and the core reflection loop.
Premium
£3.99/mo
Unlimited identity statements, full history, insights, custom prompts, and data export. £29.99/year.
Waitlist
Start with three minutes tomorrow morning.
We are building Anchor slowly, with the same constraint as the product itself: fewer moving parts, more meaningful practice.
We will let you know when Anchor launches. No spam, no launch theatre.